Maximize Conversions: A Guide to Law Firm Websites with Rocket Matter

1. A great design gives your website (and your law firm) the power to make the best possible first impression 

Website design, sometimes called UX or UI (user experience or user interface), impacts several things.  

First, your website design provides the all-important “vibe check,” If your website feels like a time machine back to 2004, then it indicates that your firm isn’t really interested in new clients (and maybe like you don’t understand how the internet works).  

Either way, it’s not great. 

A modern design shows people that your law firm gets it. An intuitive navigation makes it easier for people to find what they need. 

If people come to your site and don’t spend much time there because it’s clunky or hard to navigate, this can drop your website in search engine rankings. Plus, if they can’t even find how to create an appointment with your firm, visitors are sure to go in favor of your competitor’s more intuitive website. 

At Rocket Matter, we focus on building websites with a sleek, modern design that looks great on a computer or mobile device. With simple, clear navigation, visitors can easily find what they need. (Including how to become your client!) 

2. Relevant content positions your firm as a thought leader and a resource for potential clients 

On your website, quality content is king.  

Quality content provides many benefits for your law firm, including: 

• Increasing search engine rankings 
• Targeting your ideal client base 
• Positioning your firm as a thought leader 
• Educating leads about your services 
• Attracting top talent 
• Showing off your team 
• Doubling as social media content 

But here’s the catch: not all content is good content. Low-quality, repetitive content can actually repel users, decrease your SEO, and significantly reduce your conversion rate.  

What’s bad content? Bad content is: 

• Unhelpful or irrelevant 
• Poorly written 
• Stuffed with keywords 
• Click-bait titles with content that doesn’t deliver 
• Too short OR too long 
• Written by AI with no editing or reviews (especially if it’s legal content) 
• Never updated 

To create quality content, focus on material that is: 

• Informative and relevant to your audience   
• Relevant to your law firm’s areas of expertise 
• Engaging and on-brand 
• Accurate and regularly updated 
• Optimized for mobile browsers 

Elements like images, video, and interactive tools can be nice add-ons, but only if they don’t detract from the user experience, e.g., slow down your site speed.  

Need some help? Rocket Matter Websites can provide your law firm with a fully-built website featuring up to 10 pages, FAQ sections, and quarterly content updates to keep your site accurate and interesting for search engines. 

3. SEO increases your firm’s visibility and reach 

Search engine optimization is vital to boosting engagement and visits to your website, which can naturally increase the number of conversions for your law firm.  

SEO helps search engines understand how to match a search query with the best possible result.  

Technically, there are four different types of SEO: 

• On-page SEO: keyword-rich content, title tags, and meta descriptions tell search engines what your page is all about.  
• Off-page SEO: Backlinks from other reputable websites signal to search engines that your site is a credible source of information.  
• Technical SEO: Site speed, mobile-friendliness, and structured data help search engines review your site effectively  
• Local SEO: Optimizes your website so that your firm is highly ranked when someone searches for legal services in your geographic area. 

Unfortunately, SEO can become confusing and technical. Search engines constantly change their algorithms. For example, Google’s recent update will hinder websites that rely on spammy or low-quality content.  

To optimize your website, you can research for hours and hours on how to improve your SEO and adjust your site meta descriptions. Or you can work with an SEO expert who can do the work for you. Rocket Matter Websites are built by SEO experts who understand what law firms need to succeed—no late-night, hair-pulling research required.  

4. Client tools improve the client experience and increase conversion 

Client convenience tools can go a long way toward improving your client experience. They streamline interactions and make it easier for individuals to engage with your firm, access information, and take advantage of your services. 

This includes: 

• Mobile responsiveness 
• Easy-to-fill contact forms 
• Smart, intuitive client intake forms 
• Secure payment links 
• Automations for appointment scheduling and document submissions 

With Rocket Matter Websites, you don’t just get a clean, intuitive, secure website. You also get a website that’s fully integrated with your practice management system, making it easier than ever to use every tool in your client conversion arsenal, from your legal CRM to your automated billing system.  

This means you can spend more time on your client’s case matters while simultaneously improving your marketing and conversion efforts. When you bring your A-game for your clients, your clients will pass on the word to their friends and family.  

Grow your law firm with Rocket Matter Websites 

Rocket Matter Websites have the features you need to make a positive and professional first impression. Schedule a demo to learn how Rocket Matter Websites support your law firm’s growth and profitability.