Guides and eBooks

Your website gets traffic. But the conversion rate? It might not be so impressive. It's like throwing a party, hiring a DJ, and ending up with an empty dance floor.

Many solo practitioners find themselves with weighty responsibilities they didn’t cover in law school, like compliant trust accounting, business accounting, and billing.

Did you imagine making a heartfelt closing statement to the grand jury during a trial? Maybe you saw yourself in the corner office of a highrise, negotiating pivotal contracts on behalf of your clients.

No law firm wants to chase down payments (unless it’s payments for your clients). Chasing down clients with collection calls and awkward payment reminders? It’s just not ideal, for anyone involved.

ChatGPT belongs to a hot new class of technology called generative AI—artificial intelligence built to create original work similar to what people can create themselves. This type of AI can produce art, text, video, and even audio content.

At a time when your digital presence often makes the first impression, your law firm can’t afford to have a website that’s merely an online brochure. It’s time to transform your website into one that doesn’t just inform, but also engages, persuades, and converts visitors into clients.

For a long time, talking about the business side of practicing law was a violation of the unwritten establishment rules of decorum.This meant that great lawyers were not always great business leaders. As a result, the legal profession was slow to adopt the automation technology that has transformed operations and increased profitability across many other industries.

We’ll admit it: the concept of automation can get a little buzzword-y. It’s right up there with “low-hanging fruit,” “streamline,” and “let’s circle back later” in corporate tech jargon. But here’s the thing: even if the idea of automation is sometimes overused, it’s because there are real benefits for firms that use automation the right way.

In an ideal world, lawyers would be able to spend most of their day on billable work. In reality, though, the average lawyer bills for less than three hours in an average workday. The rest of that time typically goes toward administrative tasks, business operations, and, of course, the occasional lunch break away from their desk. But lawyers shouldn’t have to cut out their lunch breaks to bill more time.

Want to see a healthier cash flow and happier clients? Start accepting payments online! On your quest for the right payment processor, look for features that streamline and support the way law firms operate.

Every business needs a solid marketing plan. Unless potential customers know that a company exists, there’s no way they can make a purchase or sign on as a client. Without marketing, a business will never scale and can quickly dry up. Lawyers can sometimes forget that they’re not just running a law firm—they’re running a business.

Marketing, when done right, can be a lot of fun—yes, even for lawyers. It’s an opportunity to build trust and stronger relationships with your clients and do something creative during your workday. Choose your goals before you create any marketing materials so that you can hone in on the right tactics for success.